Problem Manual daily CSV downloads caused analytics delays Human errors led to missing campaign insights Goal Automate daily campaign data ingestion Ensure timely, reliable analytics availability Implementation Built centralized Lakehouse in Microsoft Fabric Created pipeline using Copy Data activity Scheduled automated daily execution at 8 AM Validated schema, counts, and sample values Added retry logic and basic error handling Outcome Achieved 100% automated daily data ingestion Reduced reporting delays by one business day Improved data accuracy and consistency Enabled faster marketing decision-making
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