Urban Apparel - Automated Ingestion for the “Summer Splash” Campaign (Microsoft Fabric)
Problem
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Manual daily CSV downloads caused analytics delays
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Human errors led to missing campaign insights
Goal
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Automate daily campaign data ingestion
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Ensure timely, reliable analytics availability
Implementation
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Built centralized Lakehouse in Microsoft Fabric
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Created pipeline using Copy Data activity
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Scheduled automated daily execution at 8 AM
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Validated schema, counts, and sample values
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Added retry logic and basic error handling
Outcome
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Achieved 100% automated daily data ingestion
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Reduced reporting delays by one business day
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Improved data accuracy and consistency
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Enabled faster marketing decision-making

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