Urban Apparel - Automated Ingestion for the “Summer Splash” Campaign (Microsoft Fabric)


 

Problem

  • Manual daily CSV downloads caused analytics delays

  • Human errors led to missing campaign insights

Goal

  • Automate daily campaign data ingestion

  • Ensure timely, reliable analytics availability

Implementation

  • Built centralized Lakehouse in Microsoft Fabric

  • Created pipeline using Copy Data activity

  • Scheduled automated daily execution at 8 AM

  • Validated schema, counts, and sample values

  • Added retry logic and basic error handling

Outcome

  • Achieved 100% automated daily data ingestion

  • Reduced reporting delays by one business day

  • Improved data accuracy and consistency

  • Enabled faster marketing decision-making

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